← All FAQs
Websites & Lead Generation questions.
What makes contractor sites and landing pages turn traffic into estimates.
What makes a contractor website convert?
One obvious action, proof near the top, a short form, and a page that loads instantly on a phone. Everything else is decoration.
Do I need a landing page if I have a website?
For paid traffic, yes. A campaign landing page carries one offer with nothing to click away to, which typically converts several times better than a homepage.
How fast should the site load?
Under two seconds on mobile. Conversion falls measurably with every additional second, and Google uses page experience as a ranking signal.
How do you know the site is working?
Tracked form submissions, calls and booked appointments — attributed back to the campaign and page that produced them.