General Contractor Marketing questions.
Budgets, channels, timelines and what to expect before you spend a dollar.
How much should a contractor spend on marketing?
Most growing contractors invest between 5% and 10% of revenue. What matters more than the percentage is the tracking: if you know your cost per booked job, the budget becomes a decision about how fast you want to grow.
How long before marketing produces leads?
Paid campaigns can produce qualified leads inside the first two weeks. Content and search compound slower — meaningful momentum usually appears between month two and month four and keeps building from there.
Do I need content if I already run ads?
Yes. Ads rented attention; content earns it. Content also supplies the creative your ad account needs to avoid fatigue, which is why accounts with a content engine behind them cost less per lead over time.
Should I buy leads from lead platforms?
Bought leads are sold to several contractors at once, so you compete on price the second the phone rings. Owning your pipeline costs more upfront and less per job forever.
What actually makes a contractor stand out?
A recognisable brand, fast response, and proof. Homeowners can't judge workmanship from a bid — they judge how you show up online and how quickly you answer.
How do you measure results?
Cost per lead, lead-to-appointment rate, cost per booked job, and return on ad spend. Views are a leading indicator, never the scorecard.