← All FAQs
Content & Social questions.
Filming, cadence and short-form video that turns scrollers into leads.
How often should a contractor post?
Three to five short-form videos a week is the range where accounts start compounding. Consistency outperforms production value every time.
Do I have to be on camera?
It helps enormously, but it isn't mandatory. Crew footage, customer reactions and voiceover-led project stories perform well when the story is real.
How long until content produces leads?
Expect early traction within four to eight weeks and meaningful inbound by month three. Content is an asset that keeps returning, not a switch.
Do views matter?
Only as a leading indicator. A video seen by the right thousand homeowners in your service area is worth more than a million strangers.