READ THIS FIRST

These are averages. Your results depend on your ability to close.

These acquisition numbers assume an average close rate of about 25% to 30% the benchmark for a company with a decent sales process. Close lower and your cost per acquisition rises; close higher and it drops. We control the attention and the opportunity

THE DATA

Numbers don't lie

We can't disclose individual client campaigns NDAs exist for a reason, and we respect them. What we can share is the average. Across every campaign we run in each niche, here's what attention actually costs.

Roofers

Replacements, repairs, and storm restoration.

Cost per lead: $70
Cost per appointment: $95
Cost per acquisition: $300

ADU Builders

Accessory dwelling units, garage conversions, and backyard homes.

Cost per lead: $60
Cost per appointment: $90
Cost per acquisition: $325

Backyard Remodelers

Outdoor living spaces, hardscapes, and full backyard builds.

Cost per lead: $90
Cost per appointment: $120
Cost per acquisition: $450

Interior Remodelers

Kitchens, bathrooms, and full interior renovations.

Cost per lead: $70
Cost per appointment: $95
Cost per acquisition: $275

Exterior Remodelers

Siding, stucco, windows, and full exterior transformations.

Cost per lead: $70
Cost per appointment: $95
Cost per acquisition: $275

HVAC

Installs, replacements, and service work.

Cost per lead: $70
Cost per appointment: $95
Cost per acquisition: $275

Electricians

EV Chargers, Panel upgrades, rewires, and residential service.

Cost per lead: $40
Cost per appointment: $60
Cost per acquisition: $150

Landscapers

Design-build, maintenance, and outdoor transformations.

Cost per lead: $70
Cost per appointment: $95
Cost per acquisition: $275

Painting Contractors

Interior, exterior, and full repaint projects.

Cost per lead: $70
Cost per appointment: $95
Cost per acquisition: $275

Do you?
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